Don’t Tell Me How Good You Make

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.