Too Many Ads That Try Not To

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.