The Best Ideas Start As Conversations.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

The Best Ideas Start As Conversations.

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

If Something Is Not Good Enough, Stop Doing It.