Plan The Sale When You Plan The

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

There Is No Such Thing As A Permanent Advertising Success.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

I Think A Smart Woman Can Sell The Average Man Anything.