Your Brand Is Formed Primarily, Not By

I Think That, Ah, I'm A Very Goofy Sort Of Person In Many Ways.

I Don't Know About You, But Most Of My Exchanges With Cashiers Are Not That Meaningful.

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

Advertising Is The Price You Pay For Unremakable Thinking.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.