We Do A Lot Of Things For

Our Competition Is Different. They're Confused. They Chased After Netbooks. Now They're Trying To Make Pcs Into Tablets And Tablets Into Pcs. Who Knows What They'll Do Next?

Companies That Get Confused, That Think Their Goal Is Revenue Or Stock Price Or Something. You Have To Focus On The Things That Lead To Those.

We're Talking About A World Where The Pc Is No Longer The Center, But Just A Devicewhere Your New Devices Need To Be More Portable, More Personal.

I Remember What It Was Like To Grow Up In The South In The 1960s And 1970s. Discrimination Isn’t Something That’s Easy To Oppose. It Doesn’t Always Stare You In The Face. It Moves In The Shadows. And Sometimes It Shrouds Itself Within The Very Laws Meant To Protect Us.

Apple Watch Is The Most Personal Device We've Ever Created.