The Longer The Meeting, The Less Is

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

The Reality Of Today From A Cyber Security Point Of View - I Think Some Of The Top People Predict That The Next Big War Is Fought On Cyber Security.

Certainly Some Things That Are Very Good Can Sometimes Be Used In A Bad Way.

Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.

We Have To Make Sure, At Apple, That We Stay True To Focus, Laser Focus - We Know We Can Only Do Great Things A Few Times, Only On A Few Products.