The Greatest Losses Are Unknown And Unknowable.

Mere Allocation Of Huge Sums Of Money For Quality Will Not Bring Quality.

Confusing Common Causes With Special Causes Will Only Make Things Worse.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.

It Is Important That An Aim Never Be Defined In Terms Of A Specific Activity Or Method. It Must Always Relate To A Better Life For Everyone.

Rational Behavior Requires Theory. Reactive Behavior Requires Only Reflex Action.