The Goal Is To Be On The

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

You Don't Have Enough Time To Be Both Unhappy & Mediocre. It's Not Just Pointless; It's Painful.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

Giving People What They Want Isn't Always What They Want.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.