The Enemy Of Creativity Is Fear.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Be Personal. Be Relevant. Be Specific.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

Practice Works Because Practice Gives Us A Chance To Relax Enough To Make Smart Choices.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.