Remember The Bob Dylan Rule: It's Not

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

I Hope I'm Better Looking Than Yoda, But - I'm Really Interested In People Who Have Something To Say, A Change They Want To Make And Can't Figure Out Why They Can't Make It Spread.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.