Perhaps I'd Like To Design Cars, But

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

My Father Was A Very Good Craftsman. He Made Furniture, He Made Silverware And He Had An Incredible Gift In Terms Of How You Can Make Something Yourself.

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

Simplification Is One Of The Most Difficult Things To Do.

Really Great Design Is Hard. Good Is The Enemy Of Great.