Most Of The Time, Creative Entrepreneurs Lose

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

People That Take Responsibility Are Often Given Responsibility!

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.