Marketing Is A Contest For People's Attention.

Art Changes Posture And Posture Changes Innocent Bystanders.

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

As Soon As You Are Willing To Say 'it's Not For You', You're Freed Up To Make Art.

I Learned That A Long Walk And Calm Conversation Are An Incredible Combination If You Want To Build A Bridge.