Lowering Prices Is Easy. Being Able To

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

It's Hard To Find Things That Won't Sell Online.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

The Human Brain Is An Incredible Pattern-matching Machine.

Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."