Life. Consider The Alternative.

Mass Transportation Is Doomed To Failure In North America Because A Person's Car Is The Only Place Where He Can Be Alone And Think.

All Media Exist To Invest Our Lives With Artificial Perceptions And Arbitrary Values.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

The Past Went That-a-way. When Faced With A Totally New Situation, We Tend Always To Attach Ourselves To The Objects, To The Flavor Of The Most Recent Past. We Look At The Present Through A Rear View Mirror. We March Backwards Into The Future.

Youth Instinctively Understand The Present Environment - The Electric Drama. It Lives Mythically And In Depth.