Learn To Look After Your Staff First

In A Sense, When We Started Virgin Atlantic, I Was Trying To Create An Airline For Myself. If You Try To Build The Perfect Airline For Yourself, It Will Be Appreciated By Others.

Lavish Praise On People And People Will Flourish; Criticize People And They'll Shrivel Up.

There Have Been Times When I Could Have Succumbed To Some Form Of Bribe, Or Could Have Had My Way By Offering One. But Ever Since That Night In Dover Prison I Have Never Been Tempted To Break My Vow.. My Parents Always Drummed Into Me That All You Have Life Is Your Reputation: You May Be Very Rich, But If You Lose Your Good Name You'll Never Be Happy.

It Isn't Effective Or Productive To Force Your Employees To Do Anything. Choice Empowers People And Makes For A More Content Workforce.

I Have Always Believed That Personal Relationships Are Vital In Business And That People Should Be Directly Accountable For Their Actions.