If You Measure It, It Will Improve.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Giving People What They Want Isn't Always What They Want.

It's Rare To Find A Consistently Creative Or Insightful Person Who Is Also An Angry Person. They Can't Occupy The Same Space, And If Your Anger Moves In, Generosity And Creativity Often Move Out. It's Difficult To Use Revenge Or Animus To Fuel Great Work.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).