If You Hesitate To Map Out Your

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

I Find That I Have About Six Bloggable Ideas A Day. I Also Find That Writing Twice As Long A Post Doesn't Increase Communication, It Usually Decreases It. And Finally, I Found That People Get Antsy If There Are Unread Posts In Their Queue.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.