If You Don't Require The Journey To

After You Produce You Can Select. You Can Curate. You Can Censor. But For Now, Have Bad Ideas, Lots And Lots Of Bad Ideas.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Dig Your Well Before You're Thirsty.

The Secret Of Getting On The Shortlist Is Doing Your Best Work Fearlessly For A Long Time Before You Get On The List.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message