Ideas Aren't A Sideshow That Make Our

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

The Only Purpose Of Starting Is To Finish

People Rarely Buy What They Need. They Buy What They Want.

The Organizations Of The Future Are Filled With Smart, Fast, Flexible People On A Mission