I Want To Know What Passion Is.

Drill And Uniforms Impose An Architecture On The Crowd. An Army's Beautiful. But That's Not All; It Panders To Lower Instincts Than The Aesthetic. The Spectacle Of Human Beings Reduced To Automatism Satisfies The Lust For Power. Looking At Mechanized Slaves, One Fancies Oneself A Master.

Most Loverspicture To Themselves, In Their Mistresses, A Secret Reality, Beyond And Different From What They See Every Day. They Are In Love With Somebody Else--their Own Invention. And Sometimes There Is A Secret Reality; And Sometimes Reality And Appearance Are The Same. The Discovery, In Either Case, Is Likely To Cause A Shock.

Assemble A Mob Of Men And Women Previously Conditioned By A Daily Reading Of The Newspapers; Treat Them To Amplified Band Music, Bright Lights...and In Next To No Time You Can Reduce Them To A State Of Almost Mindless Subhumanity. Never Before Have So Few Been In A Position To Make Fools, Maniacs, Or Criminals Of So Many.

Idealism Is The Noble Toga That Political Gentlemen Drape Over Their Will To Power.

I Have Discovered The Most Exciting, The Most Arduous Literary Form Of All, The Most Difficult To Master, The Most Pregnant In Curious Possibilities. I Mean The Advertisement. It Is Far Easier To Write Ten Passably Effective Sonnets, Good Enough To Take In The Not Too Inquiring Critic, Than One Effective Advertisement That Will Take In A Few Thousand Of The Uncritical Buying Public.