I Don't Care About Convincing The People

The Cost Of Leadership Is Self-interest.

What I Thought I Developed All Of Those Years Ago Was A Pattern To Understand Communication.

The Value Of Our Lives Is Not Determined By What We Do For Ourselves. The Value Of Our Lives Is Determined By What We Do For Others.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

I Put Messages Out There That Start With Why And They Talk About What I Believe. They Go On To Demonstrate And Give Examples. If It Resonates With Others, Those With Whom It Resonates Will Share It With Their Friends And Say, "this Inspired Me. You Should Watch It. You Should Read This."