I Am Keenly Aware That I Benefit

A Lot Of What We Are Doing Is Getting Design Out Of The Way.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.

We Don't Do Focus Groups - That Is The Job Of The Designer.