Good Marketers Measure.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

The Organizations Of The Future Are Filled With Smart, Fast, Flexible People On A Mission

What If Getting Bigger Isn't The Point? What If You Merely Got Better?

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.