Find The Human In The Technology. The

Millions Of People Are Falling Out Of The Middle Class Into The Ranks Of The Poor.

With The Never-ending Stream Of New Social Technologies, Apps And Platforms Rolling Out Every Day, Its Easy To Get Lost In The Minutiae Of Social Media. Yet For There To Be Effective Change, Especially Within Large, Top-down, Hierarchical Institutions, A Company Must Have An Over-arching Understanding Of The New Role It Has To Play.

What Is Sure Is That Technological Change Is Accelerating In All Directions And, Like Children Playing In A Fountain, Consumers Are Reveling In The Experience.

Brands Must Be Very Specific In Their Choice Of Social Media Platforms Through Which To Communicate Their Csr Or Cause Messaging.

The False Separation Between Living And Giving Must End.