Excellence Has Become A Habit.

Since These Early Days, I Have Seen And Have Experienced Many Types Of Discrimination And All Of Them Were Rooted In The Fear Of People That Were Different Than The Majority.

We Make The Best Phone, We Don't Make The Most Phones.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.

I Just Want To Build Great Products.

Creativity And Innovation Are Something You Can’t Flowchart Out. Some Things You Can, And We Do, And We’re Very Disciplined In Those Areas. But Creativity Isn’t One Of Those. A Lot Of Companies Have Innovation Departments, And This Is Always A Sign That Something Is Wrong When You Have A Vp Of Innovation Or Something. You Know, Put A For-sale Sign On The Door.