Every Startup Has A Chance To Change

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

Innovation Is A Bottoms-up, Decentralized, And Unpredictable Thing, But That Doesn’t Mean It Cannot Be Managed.

The Lean Startup Has Evolved Into A Movement That Is Having A Significant Impact On How Companies Are Built, Funded And Scaled.

Progress In Manufacturing Is Measured By The Production Of High Quality Goods. The Unit Of Progress For Lean Startups Is Validated Learning-a Rigorous Method For Demonstrating Progress When One Is Embedded In The Soil Of Extreme Uncertainty.