Don't Buy Preground Coffee.

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.

We Woke Up One Day, And All The Sudden Starbucks Was In The Middle Of This Political Crossfire Between The People Who Want To Bring A Gun Into Starbucks And The People Who Want To Prevent It. It Is A Very Difficult, Fragile Situation.

Remember: You'll Be Left With An Empty Feeling If You Hit The Finish Line Alone. When You Run A Race As A Team, Though, You'll Discover That Much Of The Reward Comes From Hitting The Tape Together. You Want To Be Surrounded Not Just By Cheering Onlookers But By A Crowd Of Winners, Celebrating As One.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.