Consumers Want A Better World, Not Just

Often Motivated By A Desire To Maintain The Existing Status Quo, Sloth Almost Cost The U.s. Its Auto Industry, As It Refused For Decades To Build Fuel-efficient Cars To Compete With Japanese, Korean And European Imports.

The Question Remains: Which Brands Will Commit To Creating A Private Sector Pillar Of Social Change, And Which Will Become Casualties Of Their Own Outdated Thinking?

Accept That The Moment You Buy Your Latest Ipad, Iphone, Tablet, App Or Game It Will Be Promptly Followed By A Vastly Improved And Sleeker Looking Version.

Perhaps The Most Effective Way To Describe The Approach A Brand Must Take Is To Think Of Themselves As Social Cartographers. By That I Mean That Brands Must Simultaneously Inspire, Engage And Maintain A Series Of Conversations Taking Place Within Certain Cultural Landscape Specific To Their Business Goal.

Social Media Is Not About The Exploitation Of Technology But Service To Community.