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Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

The Only People Who Get Paid What They're Worth Are People Who Don't Follow The Instruction Book, Who Create Art, Who Are Innovative, Who Work Without A Map.

The Future Of Marketing Is Leadership