Average Feels Safe But It's Not. It's

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.

Doing Justice To The Work Is Your Task, Not Setting A World Record.

Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely To Be Worth The Journey. Persist.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!