As To The Idea That Advertising Motivates

Tomorrow Everybody - Or Practically Everybody - Will Have Had The Education Of The Upper Class Of Yesterday, And Will Expect Equivalent Opportunities. That Is Why We Face The Problem Of Making Every Kind Of Job Meaningful And Capable Of Satisfying Every Educated Man.

Planning Is Actually Incompatible With An Entrepreneurial Society And Economy. Planning Is The Kiss Of Death Of Entrepreneurship.

No Executive Has Ever Suffered Because His Subordinates Were Strong And Effective.

The Entrepreneur Always Searches For Change, Responds To It, And Exploits It As An Opportunity.

The Leader Sees Leadership As Responsibility Rather Than As Rank And Privilege.