Art Is A Personal Act Of Courage,

Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.

Just As We Don't Spend A Lot Of Time Worrying About How All Those Poets Out There Are Going To Monetize Their Poetry, The Same Is True For Most Bloggers.

What We Most Need In Our Lives, Though, Is Something Worth Doing, Worth It Because We Care.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.